In 2014, the company I work for, Credo Reference, wanted a complete update of their corporate site. Credo started as an online reference company in 1999, but was now shifting into the educational space by tackling information literacy instruction. The copy, structure and design needed alterations to make the company’s new position clearer, make it easier for customers to understand their offerings, and make the company seem friendlier to the variety of users that would be viewing this site (librarians, university administrators, publishers).
The original design felt heavy and cluttered with too much information. We made sure that copy on each page was more concise and clearer. Also I drew original icons and added other visual cues to aid understanding. To visually reduce the heaviness and make the site more inviting, I incorporated some brighter accent colors on the homepage and hand-selected photographs of people to incorporate into most pages on the site. Below is the corporate site homepage.
Below are icons I drew to help represent different services that Credo provides.
Below is an internal page that shows how we address the Higher Ed market.
Below is an internal page highlighting one of our products.
Below is an internal page that allows users to view the content we sell, filtered by collection.
Below are some of the initial wireframes from the conceptual stages.