Keith’s Chicken Sauce Label

I am lucky enough to be friends with internet personality, Keith Habersberger (known for the Try Guys and Lewberger). He hired me to create a product label for his new business venture, a “not too hot sauce”. In addition to the necessary elements of a food product label (ingredients, nutrition and packaging information, a barcode), Keith asked that it incorporated his face in some way and specific copy. Below is the initial sketch and the final label after several iterations.



Keith was kind enough to speak to my design in his YouTube video about making the sauce. Below is the design section of the video that shows some screen capture footage of my design work.